NIKE UNVEILS KITS FOR AHEAD OF THE 2019 WOMEN’S WORLD CUP

NIKE UNVEILS KITS FOR AHEAD OF THE 2019 WOMEN’S WORLD CUP

Sportswear giants Nike Inc unveiled the kits of the 14 national teams that it sponsors ahead of the Women’s World Cup to be held in France later in the year. The unveiling of the kits was performed in an event in France capital Paris and featured 28 of the top women’s footballers from the 14 countries.

Nigeria, Brazilia, New Zealand, Norway, The US, Australia, Canada, England, France, China, South Africa, Chile, Netherland and South Korea complete the 14 teams that their jerseys were unveiled on Monday.

Athletes from other sports were also at the event with Caster Semenya, Olympian fencer IbitihasMuhammed and Tennis star Li Na in attendance.

This would also be the first time that Nike would be designing kits specifically for female national teams as before it was usually a derivative of the male national team jersey. The USA, France, Australia, Canada, England and Sweden followed suit with this new trend.  While Nigeria, South Korea, South Africa and Chile feature the same style as the kits used at the 2018 Men’s World Cup.

Nike also used the event to announce its new deal with the European regional body UEFA with respect to women’s football. Nike has experienced growth in its apparels from women’s sport which now accounts for half of the company’s yearly revenue.

Nike joins Visa in signing deals with UEFA to sponsor women’s football after the payment platform giant signed a seven-year sponsorship deal some few months ago. Women’s football is growing and the recent trend shows that the upcoming women’s World Cup in France is likely to shatter viewing records.

FIFA have already announced plans to raise the prize money for the tournament by 50% from $15million to $30 million.  While UEFA have also outlined its plans to raise its funding of women’s football by over 50% of its current value.

Sportswear giants Nike Inc unveiled the kits of the 14 national teams that it sponsors ahead of the Women’s World Cup to be held in France later in the year. The unveiling of the kits was performed in an event in France capital Paris and featured 28 of the top women’s footballers from the 14 countries.

Nigeria, Brazilia, New Zealand, Norway, The US, Australia, Canada, England, France, China, South Africa, Chile, Netherland and South Korea complete the 14 teams that their jerseys were unveiled on Monday.

Athletes from other sports were also at the event with Caster Semenya, Olympian fencer Ibitihas Muhammed and Tennis star Li Na in attendance.

This would also be the first time that Nike would be designing kits specifically for female national teams as before it was usually a derivative of the male national team jersey. The USA, France, Australia, Canada, England and Sweden followed suit with this new trend.  While Nigeria, South Korea, South Africa and Chile feature the same style as the kits used at the 2018 Men’s World Cup.

Nike also used the event to announce its new deal with the European regional body UEFA with respect to women’s football. Nike has experienced growth in its apparels from women’s sport which now accounts for half of the company’s yearly revenue.

Nike joins Visa in signing deals with UEFA to sponsor women’s football after the payment platform giant signed a seven-year sponsorship deal some few months ago. Women’s football is growing and the recent trend shows that the upcoming women’s World Cup in France is likely to shatter viewing records.

FIFA have already announced plans to raise the prize money for the tournament by 50% from $15million to $30 million.  While UEFA have also outlined its plans to raise its funding of women’s football by over 50% of its current value.

Comments are closed.